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Director, Multi-Concept Marketing

Company: Panda Restaurant Group
Location: Rosemead
Posted on: September 20, 2022

Job Description:

Summary Of Job Description

The Director of Multi-Concept Brand is responsible for developing and optimizing brand positioning and executing marketing plans for multiple restaurant concepts. This position develops integrated marketing campaigns and is the project lead for menu development for Panda Inn, Hibachi-San, and Wasabi. The Director Multi-Concept Marketing also conducts guest research to drive consumer insights based decision making and strategies. This position advises the Operations leader and Chief Marketing Officer.

You'll get a chance to:

  • Develop brand strategies and annual marketing plans for three to five Asian-inspired concepts including Panda Inn, Hibachi San, and other new concepts.
  • Conduct consumer research with support from an external consumer research firm to define brand blueprints.
  • Establish and optimize brand strategy, menu strategy and menu development, serving as a key strategic advisor to Senior Marketing and Operations leaders.
  • Conduct guest research to gauge appeal and likelihood to purchase of all new offerings.
  • Lead and execute promotions with external creative agencies that are consistent with brand positioning and that drive sales and transactions.
  • Monitor all guest touch points to ensure brand positioning is being delivered.
  • Conduct analysis of guest research after new promotions have been introduced to determine their impact on the concept's revenues, profitability, and product mix.
  • Manage and develop marketing professionals who support the development of promotions and menu items.
  • Provide input to Senior Leaders on pricing strategies based on consumer research.
  • Serve as master account leader who ensures all projects and processes are on time, within budget, and aligned with brand message.
  • Supervise all national promotions to ensure consistent brand messaging.

    How we reward you:
    • Hybrid Work schedule
    • 401K with company match
    • Yearly bonus opportunity*
    • Full medical, dental, and vision insurance *
    • On-site fitness center, biometric screen, and flu shot clinic
    • Discounts at Panda restaurants, theme parks, and gym memberships
    • Paid time off starting at 15 days with 7 federal holidays*
    • Continuous education assistance and scholarships*
    • Income protection including Disability, Life and AD&D insurance*
    • Bereavement leave*
    • Benefits available for eligible permanent full time associates

      Your background & experience:
      • Bachelor's degree in Marketing or related field required; MBA preferred.
      • Minimum ten years of directly applicable marketing experience, preferably in a nationally branded retail/hospitality environment, with increasing managerial experience.
      • If hired, successful completion of annual store training.
      • If hired, must provide proof of full vaccination on your start date, unless prohibited by federal, state, or local law. Full vaccination means two weeks or more have passed after receiving the second dose in a two-dose series, or more than two weeks after receiving a single-dose vaccine. Examples of proof of full vaccination include an original, photocopied, or digital completed vaccination card which includes your name, type of vaccine provided, and date of last dose administered.

        Panda Strong since 1983

        Founded in Glendale, California, we are now the largest family-owned American Chinese Restaurant concept in America. With close to 2,000 locations globally, we continue our mission of delivering exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Whether it's impacting our team or the communities we work in, we're proud to be an organization that embraces family values.

        You're wanted here

        We value diversity in all forms and know the strength it brings. Workplace equality allows for creative ideas to blossom, diverse points of view to be heard, and improves overall happiness. We like the sound of that.

Keywords: Panda Restaurant Group, Rosemead , Director, Multi-Concept Marketing, Advertising , Rosemead, California

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