Marketing Manager - Walt Disney Games
Company: Parks, Experiences and Products
Location: Rosemead
Posted on: May 15, 2022
Job Description:
The Walt Disney Company's games business is one of the world's
largest licensors of games across platforms. Our games teams work
closely with external development studios to create original
stories through high-quality games inspired by the worlds of
Disney, Pixar, Marvel, Lucasfilm and 20th Century Studios.
The Walt Disney Games Marketing team partners with licensees to
deliver world-class campaigns, helping each licensee successfully
create/execute go-to-market plans that build brand awareness,
engage consumers, and drive conversions through thoughtful brand
storytelling, data-driven insights, and creative innovation - all
grounded in a consumer-centric integrated marketing approach.
You will report to Sr. Manager, Marketing.
Responsibilities :
- Own a portfolio of titles within the global Disney Games
business unit and ensure the successful launch and live operations
of these titles in partnership with licensees
- Act as the day-to-day lead with licensees in reviewing
marketing materials, providing insightful guidance/feedback, and
managing/approving go-to-market plans, creative assets, and
marketing activations
- Partner closely with internal cross-functional teams
(Production, PR, Franchise, Legal and more) to leverage their
expertise throughout all stages of product development and ensure
success
- Be a strong brand steward for TWDC brands, especially in
providing insights & support to licensees and managing executions
to ensure flawless marketing and creative implementations
- Leverage quantitative and qualitative insights with licensees
to identify market opportunities that inform and help shape player
personas/target audiences, positioning, go-to-market plans,
creative development, and campaign activations
Basic Qualifications :
- Familiarity with project management tools and platforms (eg
JIRA, Box, Monday)
- Highly organized, detail-oriented project manager; ability to
multi-task and prioritize
- Proficiency in KeyNote/PowerPoint; the ability to creatively
tell a story in a compelling way
- Working knowledge of 3rd party tools used to source app market
data and competitive insights
- Knowledge of the entertainment industry with a focus on
interactive and gaming
Preferred Qualifications:
- 5+ years of experience in Marketing, combined with 2+ years of
working in Online/Media Entertainment (preferably within the gaming
industry)
- Goal-oriented strategic/creative thinker with a proven track
record of taking ownership and driving results
- Demonstrated success in brand management, product marketing,
user acquisition, and social/community marketing
strategies/campaigns
- Excellent analytical skills; ability to translate
qualitative/quantitative data into actionable insights that tell a
story
- Strong interpersonal skills; ability to influence and "sell"
strategies to a wide audience set
- Resourceful problem-solver with a can-do attitude; works well
under pressure
- Excellent written, verbal, and presentation skills
Preferred Education :
- Bachelor's degree in marketing or related field preferred.
Additional Information :
Location for this position is Glendale, CA
Benefits and Perks: Disney offers a rewards package to help you
live your best life. This includes health and savings benefits,
educational opportunities and special extras that only Disney can
provide. Learn more about our benefits and perks at
https://jobs.disneycareers.com/benefits.
#CPGPJOBS
#DPEP_MEDIA
Keywords: Parks, Experiences and Products, Rosemead , Marketing Manager - Walt Disney Games, Executive , Rosemead, California
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