Southern California Edison: Marketing And Digital Communications Project Manager

Company: Southern California Edison
Location: Rosemead
Posted on: August 31, 2020

Job Description:

Job DescriptionJoin the Clean Energy Revolution Become a Marketing and Digital Communications Project Manager at Southern California Edison (SCE) and build a better tomorrow. In this job, youll be a part of the team that is transforming the way SCE markets its programs and services to all business and residential customer segments in order to drive more efficient marketing outcomes and enhance the overall service experience for SCE customers. Youll accomplish this by leading cross-functional teams comprised of members from across SCE as well as external partners, vendors, and stakeholders. Working in collaboration with Product / Program owners, youll typically manage a budget of approximately $10-20MM and be responsible for all aspects of campaign development, measurement and execution of SCEs marketing, digital and customer lifecycle nurture programs. Youll work at both a strategic and tactical level, placing a strong focus on innovation, technology enablement and performance. Moreover, this role will require a heavy bias towards the application of digital marketing technology (Martech), demonstrated proficiency in data literacy, and excellent project management. As a Marketing and Digital Communications Project Manager, your work will help power our planet, reduce carbon emissions and create cleaner air for everyone. Are you ready to take on the challenge to help us build the future?A day in the life Get ready to think big, work smart and shine bright!Develop strategic marketing plans for SCEs programs and services, skewing heavily towards Business-to-Business (B2B) lead generation marketing and sales programsDevelop and execute targeted customer acquisition marketing campaigns across all programs and services, including automated offer management and vertical campaigns that are driven by advanced analytics & data modeling and buildin performance measurements to monitor and report on effectiveness, leading to the continuous improvement of user experience and overall ROIDevelop multi-channel go-to-market implementation plans that are grounded on strategic channel/media planning & executionRecommend and improve the digital customer experience to ensure customer adoption of programs and services, and manage the full lifecycle of digital progarms, including project management, design, build, test, deployment, reporting and optimizationDevelop and manage the project schedule for implementation plansDevelop and track performance metrics to measure success of marketing/ digital plans, including but not limited to operational efficiencies (eg. cost per acquisition)Work independently, understand the utility landscape, and work in a fast pace environment QualificationsThe essentialsSeven (7) or more years of experience in marketing strategic planning, direct response marketing, database marketing, or project management in the Marketing, Advertising, Communications, or related fieldTwo (2) or more years of experience executing automated offer management utilizing Salesforce Marketing Cloud (or equivalent enterprise-grade multi-channel marketing hub)Vendor management experienceThe preferredRegulatory or utility experience Bachelors degree in Business, Communications, or related field of studyYou should knowVisit our Candidate Resources page to get meaningful information related to benefits, perks, resources, testing information, and hiring process, and more! Relocation does not apply to this position.About Southern California Edison The people at SCE don't just keep the lights on. Our mission is so much bigger. Were fueling the kind of innovation thats changing an entire industry, and quite possibly the planet. Join us and create a future with cleaner energy, while providing our customers with the safety and reliability they demand. At SCE, youll have a chance to grow personally and professionally, making a real impact in Southern California and around the world.At SCE, we celebrate our differences. We are a proud Equal Opportunity Employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected status.We are committed to ensuring that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodations at (833) 343-0727.

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